Web video usage – statistics on the impact of website video

Web video usage – some interesting statistics regarding the impact of website video on visitors…

Web video usage statistics…web video usage

  • Online website video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
  • When a website video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012)
  • Product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, 2012)
  • According to Retail Touchpoints, the Step2 Company found that shoppers who viewed website video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards, 2012)
  • Internet Retailer reports that shoppers who viewed website video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010) Continue reading

electronic catalogues – what are the benefits?

electronic catalogues – what are the benefits? electronic catalogues – there are several advantages over printed versions… Electronic catalogues offer many advantages over their printed equivalents… no minimum print order to worry about – saves you money! No out of date … Continue reading