Corporate Video produced in quick time Cranbourne Stone Ltd – located just outside the beautiful town of Stockbridge in Hampshire – needed a Corporate Video producing for an exhibition. They knew exactly what they wanted but they needed it producing … Continue reading

Email Video? 1 in 4 say YES!

Email Video is the next frontier for email marketers Email Video? One in four Companies already use video in email messages. On paper, the blending of video with email marketing might make perfect sense. Opt-in email marketing takes much of the guesswork … Continue reading

Web video usage – statistics on the impact of website video

Web video usage – some interesting statistics regarding the impact of website video on visitors…

Web video usage statistics…web video usage

  • Online website video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
  • When a website video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012)
  • Product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, 2012)
  • According to Retail Touchpoints, the Step2 Company found that shoppers who viewed website video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards, 2012)
  • Internet Retailer reports that shoppers who viewed website video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010) Continue reading