Clann Associates - Digital Marketing - eCatalogs and brochures

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Digital Marketing
- expand your business - increase your profits!

products - digital marketing - eCatalogs

There are several advantages to using electronic catalogs and brochures in preference to printed versions...

Uses the same artwork as your website - saves you money
No minimum print order quantity to worry about - saves you money
No out of date stock piling up - saves you money
Send out as e-mail attachments - no postage costs - saves you money
Make changes to copy whenever you wish - keep an up to date catalogue at all times
Send out regular updates to e-mailing list - customers kept up to date and contacted regularly
Website and eCatalog are visually in harmony - impresses your customers
eco-friendly - not a single tree chopped down!

eCatalog used by Clann Associates.

Notice how the artwork used in the e-brochure matches perfectly that used in this website. Not only does this ensure harmony between website and literature, but production costs are kept to a minimum. Artwork produced for printed material is required at a different resolution to that of your website, hence two sets of copy material is required, doubling your costs.

This version is produced for viewing in a browser, using a Flash plug-in, but alternatively Adobe Acrobat format may be used.

eCatalog used by The Oak and Pine Barn.

The eCatalog is useful to send as an attachment to emails, at just over a megabyte in size, and keeps customers up to date with products available. Regular contact with existing customers is a good way of encouraging repeat business, and where new products are being introduced frequently there is always something new to share with customers and new prospects.

This version is produced for viewing in a browser, using a Flash plug-in, but alternatively Adobe Acrobat format may be used.

eCatalog used by Planer plc.

This is an example of how an electronic document can provide greater benefits than the printed version. For instance, clicking on the indexed page numbers takes the reader directly to the page required, and the document also behaves like a selection wizard, helping the reader find the product best suited to his needs. The product identification codes are hyper-links which lead to the appropriate page of the manufacturer's on-line shop.

This version is produced in Adobe Acrobat format.

The Adobe Scene7 2011 Digital Marketing Trends Survey* reports…

“Interactive catalogs, a big standout”

‘Interactive catalogs are emerging as a major bright spot in this year’s survey. Apart from their no. 1 ranking as the top planned vehicle across the board, interactive catalogs are also the no. 1 planned deployment in the mobile commerce visualization category. As well, they have drawn high ratings for effectiveness, taking the no. 4 spot, by number of people who rated it “very effective”.’

* Click here to receive a free copy of the recently authored whitepaper:
Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade

Reach your catalog shoppers everywhere by easily converting your print catalogs into digital versions. Unlike pre-built online catalogs, you can instantly reconfigure and update eCatalogs to deliver more relevant, targeted print materials.