Landing Page Videos – How to keep web visitors for longer
How to keep web visitors for longer using a Landing Page Video. More and more respectable, tech-savvy companies are showing videos on their home page these days.
It isn’t surprising given that research shows that more than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch for more than three minutes.*
Adding video to your landing pages may not be as difficult, or costly as you might imagine. Contact Clann for a chat about how a low-cost Landing Page Video can increase your web traffic and keep your visitors interest for longer. An effective compromise might be to add animations – such as those on the Home page and sidebars of this website. They are informative, self-start and are short and therefore quick to load and view.
* Source: www.invodo.com
Some reasons why video can lift your landing page conversion rates
- Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
- If you feature yourself or company employees in the video, the trust factor is raised significantly.
- People are lazy and prefer to watch vs. read.
7 Ways to make your videos more effective
- Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
- Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
- Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
- Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
- Write a script before recording your video. This will help it flow more smoothly.
- If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.
- Content re-use. Add your video to YouTube and optimize it for SEO. It’s been suggested that video is 52 times more likely to show up on page one of Google than a text article (most likely due to the lack of established competition).