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© 2012 Clann Associates

Digital Marketing
- expand your business - increase your profits!

marketing is - "what we say to our customers - and how we say it"

We make no apologies for putting a lot of words on this page - good marketing is of vital importance to every business but it is an enormous topic and on a single page we can only scratch the surface. Here are a few simple ideas just to get you thinking, but if you find that you want to know more - or DO more - then please      contact us.

Solve your customer's problems
Your products and services will solve your customer's problems. Perhaps they don't even know they have problems, or perhaps you don't fully realise the value of the benefits that your products or services can provide. We can help you to properly evaluate these benefits. It isn't that we know better than you - of course not - you will know your own market better than anybody. It's just that sometimes a fresh look by trained eyes can be quite revealing.

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Find your USP
One of the most important issues to discuss is why your product or service is different from others. What makes it special, and preferably unique? What is the Unique Selling Proposition (USP) about what you sell? If you don't have one or don't know what it is then don't worry, we can help you find or create one, but you HAVE to be different. 'Me too' won't sell in today's highly competitive environment. The USP leads to a definition of your Corporate Identity and Brand Names. Are they appropriate to your targeted market? Are your names and images consistent across your literature and website? Is your logo clear and memorable?
    More information about logo design…

Happy customers make good sales people
Do you have happy customers? Of course you do. But do you talk to them frequently enough and remind them why they are happy? Do you thank them occasionally and use them as references? Past customers can be our best sales people, and they don't ask for commissions either! And have you thought about the power of a video testimonial? Though it is good to see a recommendation written down, nothing is as powerful as a video of your customer giving praise.
    More information about video testimonials...

Advertising is important
You might have the best product in the world, but if nobody knows about about it then nobody will buy it. That's stating the obvious, but the whole point of advertising is to ensure that the right people - your target market - knows about your product or service and to make it the first choice in their minds. Large corporations will be more concerned with Identity and Brand Image but smaller enterprises need to ensure that the market has knowledge and is then motivated to take immediate action. We can help you decide which form is right for your situation and how to spend your budget wisely. These days, with web-based advertising becoming the dominant force in the market place there are a number of e-marketing methods to chose from. We can set up and manage your Google Adword or Microsoft AdCentre advertising campaigns and send you regular reports.

email newsletters and e-brochures are low-cost and effective
It just takes a few hours to pull together a few interesting facts about what's new in your world. A monthly email sent to your customers and prospects will serve many purposes. It will remind them who you are and what you sell, it will inform them of what is going on in your world, and will encourage them that yours is a dynamic company with lively people. We can help with the writing and the distribution and there are techniques which ensure that your logo is seen, even if the images are turned off in the receivers email system. We can produce environmentally-friendly e-brochures too - cataloques which show off your products and services to their full potential, but don't cost the planet. Email them to your contacts on a regular basis.
    More information about sales literature...

    More information about e-brochures