Web video usage – statistics on the impact of website video

Web video usage – some interesting statistics regarding the impact of website video on visitors…

Web video usage statistics…web video usage

  • Online website video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
  • When a website video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012)
  • Product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, 2012)
  • According to Retail Touchpoints, the Step2 Company found that shoppers who viewed website video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards, 2012)
  • Internet Retailer reports that shoppers who viewed website video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
  • More than three out of five consumers will spend at least two minutes watching a website video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. (MarketingCharts.com, 2012)
  • Professionally produced website video optimized for eCommerce outperforms user-generated website video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (Comscore, 2012)
  • Q4 2011 saw website video views on retail and brand sites increase by more than 3x over Q4 2010. Users sharing video on retail and brand sites chose Facebook 46% of the time, with email accounting for 40% and Twitter capturing 14% of shares. (Invodo research, January 2012)
  • Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
  • 34% of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16% after watching an ad on TV. (ReelSEO, August 2012)

Full Report:   http://www.invodo.com/html/resources/video-statistics/

Clann Associates are proud to announce that from 2013 additional photographic services are provided by our associate partners PRW Photography and Owen Silverwood Photography.

Comments are closed.