Infographics Videos. With the constant hustle and bussle of modern life, people have short attention spans. This is demonstrated by the fact that most people will decide to leave a website or continue exploring it in the first 2-4 seconds of seeing the page. With very little time to convince people to stick around, infographics videos and visualizations are a more effective way to literally catch peoples’ eye.
Infographics videos will inform as well as entertain your visitors. The InfoGraphics Videos shown below illustrates the wide range of styles of product that can be produced by Clann. Infographics videos are an exciting form of presentation product that can be used for free running videos as well as for corporate presentations. Please enquire for further details.
The benefits of Video Infographics and Infovideos are numerous…
- Users are more engaged with content shared by friends, and videos are heavily shared.
- Consumers who watch videos are more likely to purchase an offering than they are if no video is present.
- Over 81% of users turn to word-of-mouth when making product decisions and video provides more earned, word-of-mouth attention.
- Social video campaigns are booming – they generated 2.7 billion views in 2010, up from 820 million in 2009.
- Video empowers viewers to share – if the content is good, they feel compelled to share it.
Infographics Videos help avoid Short Attention Spans
With the constant hustle and bussle of modern life, people have short attention spans. This is demonstrated by the fact that most people will decide to leave a website or continue exploring it in the first 2-4 seconds of seeing the page. With very little time to convince people to stick around, infographics videos and visualizations are a more effective way to literally catch peoples’ eye.
Infographics Videos help to avoid Information Overload
With the world’s information currently doubling every two years, it is no wonder people experience information overload. With smartphones, tablets and the ubiquity of the internet, people are constantly receiving, analyzing, sharing and creating new information. Due to this overload you need to stick out to get people’s attention. Creating a compelling visualization of data or information can make it really stick out from all of the other noise of day-to-day life.
Infographics Videos are Easy to Understand
As humans, we are very visual creatures. Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations you can make complex information easier to understand.
People have horrible retention rates for the information they read. According to the data sited in the infographic on data visualization below, people only remember about 20% of what they read.
With such a large volume of new content published every day, people are inundated. By creating something that is visually compelling, people are more likely to be engaged.
People Love Sharing Infographics Videos
The visual nature of the human species is highlighted by just how much people love sharing infographics videos and interesting data visualizations. This is demonstrated by the widespread adoption of infographics videos for linkbuilding and viral marketing. If people have a choice between something that is visually compelling and easy to digest they are going to choose that over other forms such as written word that takes longer and more energy to digest.