Examples of Video Testimonials from Clann Associates…
Personal recommendation counts a lot these days. Video testimonials are as good as recommendations can get. Written letters of commendation are good but can sometimes be faked, but video testimonials are the real McCoy!
Clann Associates can take a portable studio to your satisfied customers and record their kind words about you. It may not cost as much as you think and it will have a HUGE impact on your sales!
Why your business needs video testimonials.
Whether your company is selling products or services, or both, professional video testimonials have the power to swing purchasing decisions in your favour in a big way and here’s why:
Real recommendations speak volumes
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about real customer experiences. That’s why they carry a lot more weight than simply what a company has to say about itself.
An Opportunity to establish trust
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your business. It’s almost like a personal recommendation. Viewers can watch real people provide genuine feedback. The topics they cover will often address their own concerns about your business.
Content is king
When working with a company to produce your business’s video testimonials, it’s important to be clear about the content of your message. Vague testimonials won’t generate the same response as testimonials that are specific to a given topic.
For example, if you have an electronics dealership, you may want to focus on questions such as: What was the client’s experience working with your sales team? How much money did your customer save? How did they find the process of buying a computer through your company? Why would they recommend others to work with your company? The unique features that you would use to promote your business are great areas around which to create a video testimonial.
A very effective selling tool
If positioned properly, professionally made video testimonials are some of the most powerful tools a business can have in its marketing strategy. And video testimonials are not just for use on websites. Other places to promote your testimonial videos include: on relevant social media platforms, in an e-mail signature, using in-store displays, presentations, trade shows, client quotes and proposals.
Clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will provide significant benefits for any business. Take full benefit from the goodwill of your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond. This will quickly translate into positive results – more enquiries and a higher conversion rate.
Consumers have a huge appetite for video.
Video consumption is increasing year on year: according to comScore, YouTube is now the second largest search engine for business, service and product information. Additionally, video testimonials offer a higher degree of authenticity as they allow viewers to see and hear from a real client delivering the testimonial.