WordPress websites for better SEO
WordPress websites, straight out of the box, come ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.
WordPress websites come with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).
However, once you start using various WordPress Themes and customizing WordPress to meet your own needs, you may break some of those useful search engine friendly features. To maintain your WordPress website’s optimal friendliness towards search engine spiders and crawlers, here are a few tips:
Good, Clean Code
Make sure your site’s code validates. Errors in your code may prevent a search engine from moving through the site successfully.
Search engines can’t “see” a site. They can only “read” a site. Pretty does not talk to a search engine. What “talks” to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure your WordPress websites have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.
Write Your Content with Searchers in Mind
How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.
A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site gathering content and information. Most WordPress websites use themes that are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.
Keywords, Links, and Titles
Meet Content Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your document are compared to words found within your links and titles. The more that match, the better your “score.”
Content in Links and Images
Your WordPress websites may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.